Criteria for Consumer Marketing | The Experience Network at Florida Hospital

Campus/Service Line *

Contact (Name of Rep) *

Phone

Cell Phone

Subject (campaign description) *

Overall Goal *

Campaign

Is this a campus specific initiative? *

Does this ad/campaign have direct competition between campuses? *

If so, has the campaign been approved by the G8?

Does this campaign tie in to the current system initiative? *

Would promotion of this service line benefit more than one campus? *

If so, please list campuses/explain

Special Considerations

Does this concept include a specific promotion (i.e. event or screening)? *

Is it timely or time-sensitive? *

Does this concept or promotion have any legal implications? *

What is the call to action? *

How will you measure outcomes? *

Audience

Primary Target Audience (include age, sex, other pertinent psychographics) *

Duration and Time Frame

Preferred Start Date *

Month

Day

Year

Duration and Time Frame *

Additional Comments (include any info you think would be beneficial for the Committee to know or consider)